Dan Sheehan is the Co-Owner and Producer of the largest reggae festival in the US, California Roots Music & Arts Festival and Partner in Ineffable Music, a full-service artist management companyand Ineffable Live, which serves as the talent buying, promotions, marketing, and operational partner for music venues and outdoor festivals throughout North America. Sheehan has been in the music industry since 1999, starting as a radio DJ while he lived in Guam. After leaving Guam, Hawaii-raised Sheehan migrated to Northern California and established his own production company, Good Vibez Entertainment in 2002. Starting with island reggae bands he knew from growing up on Oahu, Sheehan began booking west coast tours and his own club shows in various cities in Northern California. Dan was the first booker to bring soon to be massive bands like SOJA and Rebelution to Hawaii. Good Vibez Entertainment grew rapidly to include producing tours that spanned the entire west coast and four of the Hawaiian Islands as well as mid-range music festivals, but Sheehan had always desired sinking his teeth into a larger, more complex, festival project.
When the California Roots Festival came along, Sheehan was ready to jump in with connections, production experience and dedicated staff. Sheehan came on board with Cali Roots in year three and was instrumental in laying the groundwork and building relationships with agents and management—enabling the festival to secure the top names in the scene. With Sheehan at the helm, Cali Roots rapidly grew from a backyard party to the largest reggae festival in the country.
Future projects for Sheehan include growing the Avila Beach Resort summer shows into a regular summer series, building the Fremont Theater in San Luis Obispo into a renowned tour stop for bands of all genres, securing some great acts for the SOMO venue in Sonoma County, developing cannabis inspired events, and dreaming up new concepts to wow the fans for Cali Roots Festival 9 and 10.
During off time, Dan enjoys going to the local Monterey beaches with his daughter and wife, seeking out rare beers to sample, and cooking amazing from-scratch meals for his family and friends. He loves that his work allows him time to travel regularly and support local nonprofits that are near and dear to his heart.